Pantone Color Codes: The Complete Guide
Discover everything you need to know about Pantone color codes, the Pantone Matching System (PMS), and how to use these industry-standard colors in your design, printing, and branding projects.
What is the Pantone Color Matching System?
The Pantone Color Matching System (PMS) is a standardized color reproduction system used primarily in printing, design, and manufacturing industries. It was developed by Pantone Inc. to ensure color consistency across different mediums and production processes.
Unlike RGB, CMYK, or HEX color systems that are used for digital displays, Pantone colors are physical ink colors with standardized formulations. Each Pantone color has a unique identification number (e.g., PMS 185 C) that allows designers and printers to precisely match colors regardless of equipment used.
Key Facts About Pantone:
- Established in 1963 by Lawrence Herbert
- Contains thousands of standardized colors
- Industry standard in graphic design, fashion, and product manufacturing
- Pantone releases a "Color of the Year" annually since 2000
- Acquired by X-Rite in 2007
Understanding Pantone Color Codes
A typical Pantone color code consists of:
Other paper types include: U (Uncoated), M (Matte), TC (Textile Cotton), TPG (Textile Paper – Graphics), and more.
Why Designers Use Pantone
Pantone colors provide consistent color reproduction that RGB and CMYK cannot always guarantee, especially for:
- Brand identity colors
- Packaging design
- Fashion and product design
- Special color requirements (metallic, fluorescent)
- Cross-media consistency
Popular Pantone Color Codes
Here are some of the most popular and widely used Pantone colors, along with their digital equivalents:
Pantone Red
PMS 185 C
Pantone Blue
PMS 2728 C
Pantone Yellow
PMS 7548 C
Pantone Purple
PMS 2425 C
Pantone Green
PMS 347 C
Pantone Orange
PMS 1505 C
Note: Digital representations of Pantone colors are approximations. For true color accuracy, always refer to physical Pantone color guides. The digital values provided are for reference only.
Pantone Color of the Year
Since 2000, Pantone has selected a "Color of the Year" that influences product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design. Here are the recent selections:
Viva Magenta
2023PANTONE 18-1750
Very Peri
2022PANTONE 17-3938
Ultimate Gray
2021PANTONE 17-5104
Illuminating
2021PANTONE 13-0647
Classic Blue
2020PANTONE 19-4052
Living Coral
2019PANTONE 16-1546
Pantone vs. Digital Color Systems
Pantone vs. RGB
Feature | Pantone (PMS) | RGB |
---|---|---|
Primary Use | Print, physical products | Digital displays, websites |
Color Space | Physical ink colors | Additive color model (light) |
Standardization | Physical color guides | Device-dependent |
Color Range | Includes special colors | Limited to screen capabilities |
While RGB is ideal for digital applications, Pantone offers better consistency for printed materials and physical products, especially when specific brand colors need to be matched precisely.
Pantone vs. CMYK
Feature | Pantone (PMS) | CMYK |
---|---|---|
Color Creation | Pre-mixed inks | Process color mixing |
Accuracy | Highly consistent | Variation between printers |
Cost | Higher (separate ink) | Lower for full-color work |
Best For | Brand colors, limited colors | Full-color images, photos |
Pantone colors are often used alongside CMYK in professional printing. Critical brand colors may be printed as Pantone spot colors, while images and other content are printed with CMYK process.
How to Use Pantone Color Codes in Design Projects
Selecting the Right Guide
Choose the appropriate Pantone guide for your project - coated (C) for glossy materials, uncoated (U) for matte papers, or specialized guides for textiles, plastics, or metallic finishes.
The same color number can appear different on coated vs. uncoated paper, so always specify the correct suffix (C, U, etc.).
Communicating with Printers
When sending designs to a printer, clearly specify all Pantone colors with their full codes. Discuss with your printer whether the colors will be printed as spot colors or converted to CMYK.
For critical color matching, request a proof before full production runs.
Digital Design Workflow
For designs that will exist both digitally and in print, start with Pantone colors and then derive digital equivalents. Most design software includes Pantone libraries that can be used to select colors and see approximate digital values.
Always note that on-screen representations are approximations.
Pro Tips for Working with Pantone Colors
- •
Keep your Pantone guides updated: Pantone guides fade over time. Replace them every 12-18 months for critical color work.
- •
Check colors in proper lighting: Evaluate Pantone colors under standardized lighting conditions to avoid metamerism (colors appearing different under different light sources).
- •
Consider substrate effects: The same Pantone ink can appear different on various materials. Consider how your substrate will affect the final color appearance.
- •
Document brand colors: If establishing brand guidelines, document Pantone colors alongside digital equivalents, but always specify which is the primary reference.
Frequently Asked Questions About Pantone Color Codes
What's the difference between Pantone and other color systems?
The main difference between Pantone and other color systems like RGB or CMYK is that Pantone uses standardized, pre-mixed inks rather than creating colors through color mixing. This allows for greater consistency across different printing processes and materials. While RGB is designed for digital displays and CMYK for process printing, Pantone colors are physical, standardized inks that can be precisely reproduced in physical products. Pantone also offers specialized color systems for various industries like fashion, product design, and packaging that aren't available in standard RGB/CMYK workflows.
How do I find the Pantone equivalent of an RGB or HEX color?
Finding the Pantone equivalent of an RGB or HEX color involves using color conversion tools. Professional design software like Adobe Illustrator or Photoshop can convert digital colors to their nearest Pantone matches. Pantone also offers conversion tools like Pantone Connect. However, it's important to note that these conversions are approximations, as some digital colors fall outside the Pantone gamut, and the physical appearance of a Pantone color may differ from its digital representation. For critical color matching, it's best to select colors directly from physical Pantone swatch books rather than converting from digital colors.
Are Pantone colors more expensive to print?
Yes, printing with Pantone spot colors is typically more expensive than standard CMYK process printing. Each Pantone color requires a separate ink and printing plate, which increases setup costs. The more Pantone colors in a design, the higher the price. However, for projects where color accuracy is critical (like brand materials) or where special effects are needed (like metallics or fluorescents), the additional cost is often justified. For budget-conscious projects with only one or two critical colors, consider using Pantone for just those specific colors and CMYK for everything else. Always discuss pricing options with your printer to find the most cost-effective solution for your specific requirements.
How often are new Pantone colors released?
Pantone regularly updates and expands its color libraries, typically adding around 100-200 new colors each year across various color systems. Major updates to the Pantone Matching System occur approximately every 2-3 years, with the latest major expansion being the addition of 294 new colors in March 2019 (bringing the total to 2,161 colors). Additionally, Pantone releases specialty collections for specific industries and trends. The most publicized new color is the annual "Color of the Year," announced each December for the upcoming year. Design professionals working with Pantone colors should periodically update their color guides and software libraries to stay current with the latest additions.
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